Our Story

     My name is Jared Fernandez, a former major league baseball player born and raised in the Rocky Mountains of Utah.  Throughout my life I’ve typically always had some type of facial hair.  I always grew my beard in the off season, enjoying the wintery outdoors whenever I could.

     I never did put any products in my beard.  I never liked the smells and was wary that any oils I put in would get all over my clothes.  Since I’ve retired from baseball, my beard has grown longer and became dryer and less soft.  I decided to try some balms for shaping, oils to create moisture, and shampoos and conditioners  to achieve healthier hair, but every product I tried made me itch and gave me an overpowering scent that was unappealing to me and everyone around me. 

     I decided to get to work and learn all that I could about making my own products with aromas I enjoyed.  It has been a long process learning about skin and hair care.  I am very happy to say that I have come up with the exact products I want on my face and skin. And, they smell great.  I have personally made these products with the very best ingredients for your facial hair and skin.  I received overwhelming positive feedback from our bearded community and decided to start my own business.  This is a family run business right here in Utah. 

     We are hoping that you enjoy these products and give us your support.  I want to thank you in advance for supporting us and hope we can earn your future business as we continue to grow as a company.

Respectfully,

Jared Fernandez